Publishers Believe in Custom Publishing
May 1, 2007
Joe Pulizzi
Publishers have accepted custom publishing as one of the best ways to grow revenues over the next several years. Successful ones will get on board -- before it's too late.
Content Marketing Manifesto
April 30, 2007
Joe Pulizzi
In his "Content Marketing Manifesto," Larry Chase offers an excellent overview of the benefits of creating and marketing valuable content effectively. Be patient and build relationships for the long-term.
Marketers vs. Publishers - A Disconnect?
April 28, 2007
Joe Pulizzi
At some point marketers and publishers need to come together, simply to get on the same page and work with each other to focus on producing valuable content.
A Definition Twist
April 26, 2007
Joe Pulizzi
Make a few small changes in the definition of how most companies market and you see a big difference. There is room for growth there in making the information we generate "relevant" and "valuable."
Why Content Marketing?
April 26, 2007
Joe Pulizzi
Call it content marketing or custom media, but smart organizations are creating valuable content that makes an impact on people. It's going to get interesting, so stay tuned.
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