I’ve seen Jim Stengel speak many times and always enjoyed it.  For the past five+ years, the global marketing chief from Procter & Gamble seemed a regular on the advertising and marketing speaking circuit.  Now we know why. Mr. Stengel has formed his own marketing consulting company called...

It’s funny…the more our society focuses on the Internet, the more niche print books you tend to see.  Sounds counter intuitive, but the Long Tail has created opportunities in book publishing that were never before imaginable. Since we have the ability to target the slimmest of customer segments,...

Almost every company in the world has some kind of customized magazine or newsletter. According to the Custom Publishing Council, there are more than 100,000 custom publications in the United States alone. Sadly, many companies don’t leverage their custom magazine to the fullest extent, while most...

Just read this article by Steve Tobak on bnet entitled “What You Need to Know about Branding.” Very cool article and worth checking out.  In the article, Steve contends that there are five key points that every manager needs to know about branding, and IMO he is dead on. As I was reading...

I have been hesitant to push this concept too much, but the evidence is just too vast to ignore anymore.  Those of you who are readers of this blog know that I’ve been talking about the push into content marketing from traditional media for years. It’s not like that’s any big revelation. ...

I’m a content guy.  I’m not a landscaper or outdoors man. I’ve tried a few times, but the results haven’t been pretty. That said, the cherry blossom tree in our front yard needed some major cleanup. There were many branches that were dead and the tree looked like it was getting...

I found this listing of expert and best business quotes in a presentation from Razorleaf’s Paul Gimbel at SolidWorks World 2008. (Razorleaf is one of the leaders in engineering and manufacturing process management.) There are some gems in here for this must print out page!  Thanks to Paul for sharing...

Well, after nine months of hard labor, I received the pre-press version of my book (with co-author Newt Barrett) delivered UPS yesterday. The book is entitled Get Content. Get Customers. – How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects...

I had the pleasure of guest blogging at the King Fish Media ThinkTank blog the other day. You can check out the complete post here. This was written after I had a brief conversation with a marketer that was taking the angle of content marketing being nice “fluff” to give your clients, but...

My last post was five days ago.  That has been the longest stretch without blogging since I started this blog almost a year ago.  Doesn’t feel good, but I guess I had good reason. New Orleans for the Custom Content Conference (launch of Junta42 Match as well as organizing the sponsors for the event),...

I was in the doctor’s office last week for a routine checkup. As I entered, the nurse escorted me to the patient room where I waited for the doctor. On the desk in the office sat a computer monitor that was streaming what looked to be a PowerPoint show.  There were about 10 rotating messages...

“The future of advertising is radically different from its past. The struggle for control of attention, creativity measurements and platforms will reshape the advertising value chain and shift the balance of power. And, as in previous disruptive cycles, the future cannot be extrapolated from the past.” –...