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Marketers vs. Publishers – A Disconnect?

I had a conversation yesterday with an executive that works with marketers to help them with leadership development and networking. We started on the conversation about the disconnect between what marketers call content marketing, and what publishers call custom publishing or custom media.

The ongoing issue for publishers and media companies to realize here is that custom publishing/custom media are truly publishing terms, and do not focus on the end-user of these services, the marketer. Nor do they focus on the key aspect of this marketing function, valuable content.

At some point, the two sides will need to come together…simply to be able to work with each other and get on the same page.

Joe Pulizzi

Joe Pulizzi

Joe Pulizzi is the bestselling author of seven content marketing books including his latest, Content Inc. He has founded four companies, including the Content Marketing Institute (CMI), and his newest venture, The Tilt. His podcast series, This Old Marketing with Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in 35 states. Follow him on Twitter @JoePulizzi.