Does CEO-CMO Alignment Go Far Enough for Business Growth? Probably Not
November 3, 2023
Content Marketing Institute Team
New McKinsey research says business growth is more likely to occur if CEOs and CMOs agree on marketing’s role. That makes sense, but that conclusion stops short of identifying what marketing really needs to do.
Is Social Media Even Worth It Anymore?
November 2, 2023
Jodi Harris
With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips.
How One Content Leader Launched a 150-Year Old Brand Into the Modern Era
November 1, 2023
Dawn Papandrea
R. Ethan Braden revamped Purdue University's old-fashioned comms team to enchant audiences with captivating content – and doubled the school's commitment to marketing. Here's a look at his content approach – and why he's the 2023 B2C Content Marketer of the Year.
Is Speed, Not AI Technology, the Real Enemy in Marketing?
October 31, 2023
Robert Rose
Marketers are due for an epiphany. Speed is the name of the tech game. But what won’t you delegate to technology in the name of successful marketing?
Marketers Say They Know the Missing Ingredient for Success – Are They Wrong?
October 27, 2023
Content Marketing Institute Team
New research finds marketing is not aligned operationally. No surprises there. But the study’s takeaways miss what you need to do to fix that. We have a thought.
5 Writing Tricks That Treat Audiences to Better Data-Based Stories
October 26, 2023
Ann Gynn
If the thought of numbers sends you running into the night, try these tricks to become the writing wizard of numerals. No addition, subtraction, multiplication, division, or other calculation required.
How Core Topics and Content Clusters Lead to Better Google Search Rankings
October 25, 2023
Justin Champion
To climb to the top of Google search results, take a topic-based approach to content planning. HubSpot’s head of search authority explains a three-step approach to get you there.
Why Your Content Team Needs Rule Makers – and Rule Breakers
October 24, 2023
Robert Rose
Content teams often resist creating rules because they don’t want to operate in a box. But that’s a mistake. Without rules, you lose the ability to benchmark the standard – and learn from the creative rule breakers.
Adobe’s New Icon Brings Authentication of Visual Content in the Era of AI
October 20, 2023
Content Marketing Institute Team
Adobe unveiled a new icon that allows marketers to adopt a better transparency strategy in this era of generative AI. Here’s what the new Content Credentials feature means for you.
How The Humane Society Makes Emotional Connections Through Print and Digital Content
October 19, 2023
Dawn Papandrea
Combining cute puppy images and hard-hitting advocacy requires deft hands. It’s a challenge the Humane Society content team manages year after year. Here’s how Emily Hamlin Smith, Content Marketer of the Year finalist, makes it happen.
B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]
October 18, 2023
Stephanie Stahl
B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they'll spend their budget. Find the answers in CMI's latest research report.
Social Media’s Decline Creates Opportunity for Events (If Done the Right Way)
October 17, 2023
Robert Rose
As social media becomes less social and more media, you can still capitalize on the human desire to socialize. Events offer one way to do that. Just remember to craft a strategy for the content regardless of the channel.
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