New McKinsey research says business growth is more likely to occur if CEOs and CMOs agree on marketing’s role. That makes sense, but that conclusion stops short of identifying what marketing really needs to do.

With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips.

R. Ethan Braden revamped Purdue University's old-fashioned comms team to enchant audiences with captivating content – and doubled the school's commitment to marketing. Here's a look at his content approach – and why he's the 2023 B2C Content Marketer of the Year.

Marketers are due for an epiphany. Speed is the name of the tech game. But what won’t you delegate to technology in the name of successful marketing?

New research finds marketing is not aligned operationally. No surprises there. But the study’s takeaways miss what you need to do to fix that. We have a thought.

If the thought of numbers sends you running into the night, try these tricks to become the writing wizard of numerals. No addition, subtraction, multiplication, division, or other calculation required.

To climb to the top of Google search results, take a topic-based approach to content planning. HubSpot’s head of search authority explains a three-step approach to get you there.

Content teams often resist creating rules because they don’t want to operate in a box. But that’s a mistake. Without rules, you lose the ability to benchmark the standard – and learn from the creative rule breakers.

Adobe unveiled a new icon that allows marketers to adopt a better transparency strategy in this era of generative AI. Here’s what the new Content Credentials feature means for you.

Combining cute puppy images and hard-hitting advocacy requires deft hands. It’s a challenge the Humane Society content team manages year after year. Here’s how Emily Hamlin Smith, Content Marketer of the Year finalist, makes it happen.

B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they'll spend their budget. Find the answers in CMI's latest research report.

As social media becomes less social and more media, you can still capitalize on the human desire to socialize. Events offer one way to do that. Just remember to craft a strategy for the content regardless of the channel.