Stories By Jodi Harris
Is Social Media Even Worth It Anymore?
With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips.
How Purdue University’s Award-Winning Video Transformed Recruitment With Emotive Storytelling
Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing.
How To Work AI Into Content Marketing (in a Way That Works for You)
Does the company you work for have an AI policy? Whether it does or not, you need one specific to AI’s use in content marketing. An AI operations plan will help you make (and share) sound decisions about its use, governance, and risk mitigation. Here’s what to consider.
How State Farm Turned a Viral Ad Into an Award-Winning Content Campaign
State Farm didn’t let interest cool down when its ad with NFL quarterback Patrick Mahomes and his jazz bath went viral. Learn what they did and the mega numbers brought to the brand through this award-winning campaign.
How To Put AI To Work for Better Content Marketing
How do you put AI’s content marketing capabilities in play for your brand? Experts presenting at Content Marketing World share what to do – and what not to do.
Why Learning GA4 Is So Hard – And What To Do About It
GA4 is here. It's weird. And you're gonna have to get used to it. Use this guide to finally figure out where to find the reports you need (and how to make sense of them).
23+ Content Marketing Skills You Need for Today and the Next Five Years
Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders.
4 Ideas To Create a Better Thought Leadership Journey for Your Brand and Buyers
Distinguish your brand's value by reimagining your strategy for thought leadership content. It can help strengthen your sales partnerships – and your consumer relationships.
5 Steps To Better Brainstorming That Works for Your Content Strategy and Audience
Try this five-step process to prime your team before brainstorming sessions. You'll have a better chance of finding fresh and practical ideas that align with your content strategy and audience.
How To Create Disruptive, Innovative Content That Aligns With Your Brand
Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success.
How To Get Your Audience To Give Their Data for Personalized Content
If consumers find personalized content valuable, they’re likely to exchange their personal data for it. Follow these tips to foster that environment and gain helpful information to create even more customized content.
Marketing Content to Gen Z? You Better Play by Their Rules
To connect with Gen Z audiences, engage them on their terms. Follow this expert advice to learn what brand-created content might work best and how to deliver it in ways that slap.