New McKinsey research says business growth is more likely to occur if CEOs and CMOs agree on marketing’s role. That makes sense, but that conclusion stops short of identifying what marketing really needs to do.

New research finds marketing is not aligned operationally. No surprises there. But the study’s takeaways miss what you need to do to fix that. We have a thought.

B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they'll spend their budget. Find the answers in CMI's latest research report.

A new study of financial analysts makes a revelation that will surprise marketers. They get your importance, but only if you achieve this. Learn what they have to say and how it should affect your work.

Where is content marketing going? How can you forge a path ahead? Catch some of the breakthrough thoughts emerging at this week’s Content Marketing World.

A global luxury brand investment firm’s acquisition of Hollywood’s biggest talent agency indicates the future of content and marketing in all industries. Why? Read on.

OpenAI aimed squarely at the B2B market with its new ChatGPT Enterprise. Is that good, bad, or ho-hum news for content marketing? Robert Rose explains.

You could describe the last few months as “bumpy” for marketing, tech, and advertising. But new data for three must-track categories indicates a smoother ride ahead for marketers.

Remote work continues to grab headlines. But hybrid work is gaining more attention and acceptance as Zoom, Omnicom, WPP, and other brands require employees to come to their physical buildings. What does that mean for marketing teams?

How much do content marketers earn on average? What impact do they think generative AI will have on their jobs? Get those answers and more in this overview of the newly released Career and Salary Outlook for 2024.

Twitter’s rebrand to X tells a story. Is it a story they want to be told? Is it a story they planned? Probably not. Is it a story marketers can learn from? Most definitely.

Barbie-related newsjacking exploded with the movie’s worldwide success. But can your brand be successful with newsjacking (Barbie or no Barbie)? Robert Rose explains the key ingredient you’ll need.