This Week in Content Marketing: Advertising Groups Loathe Apple's New Browser Policy
September 23, 2017
Joe Pulizzi
We discuss advertiser anger over Apple's new browser settings and the end of an era for Rolling Stone. Rants and raves include the fall of bundled TV and the Ohio Lottery; then we close with an example of the week on a Fearless Girl.
Content Marketing Trends to Watch for 2018
September 20, 2017
Joe Pulizzi
Some 2018 trends will be familiar to those who read Joe Pulizzi’s 2017 trends post. But he also sees recent interesting events leading to the evolution of the practice of content marketing. How many are on your radar?
This Week in Content Marketing: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap-Up
September 16, 2017
Joe Pulizzi
We relive some of our favorite PNR moments, share highlights from CMWorld 2017, and review the latest CMO trend findings. Our rants and raves include Equifax and M&As; then we close with an example of the week on the Rock Island Line.
This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time
September 9, 2017
Joe Pulizzi
We discuss the possibility of Google buying Marketo and Trade Desk's fight against ad fraud. Our rants and raves feature two music content innovators; then we close with an unlikely source of content inspiration: Warsaw, Indiana.
This Week in Content Marketing: Advertising Industry Prepares for Plummet
September 2, 2017
Joe Pulizzi
We discuss possible signs of an ad industry slump, Google's ad fraud mea culpa, and AI at The Washington Post. Australia and U-Haul feature in our rants and raves, then we close the show with an entrepreneurial example of the week.
This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment?
August 26, 2017
Joe Pulizzi
We explore Apple's big investment in streaming content, a Facebook ad biz failure, and the shifting business model for publishers. Our rants and raves include Zillow and HBR, then we close with an example of the week from the AAHA.
This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content
August 19, 2017
Joe Pulizzi
We explore Facebook's new Watch, Netflix's content buying spree, and Google's ongoing interest in Snap. We also discuss Quartz's branded content results, share a rave about Time Inc., then close with an example of the week on JWT.
This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content
August 12, 2017
Joe Pulizzi
We explore Apple's record earnings, Google's new ad format, and AI bots that created a secret language. We also discuss Hasbro's failed bid for Lions Gate, rant about a media duopoly, and share an example of the week from Jim Cramer.
This Week in Content Marketing: Brands & Billionaires Continue to Buy Up Media
August 5, 2017
Joe Pulizzi
We cover The Atlantic's new owner, Facebook's earnings report, and what P&G did with $140M in ad dollars. We also explore Hearst's e-commerce experiment, rant about a content marketing swindle, and share an example of the week from GE.
Content Marketing in 2022: Very Personal, No Silos, and Lots of Voice
August 1, 2017
Ann Gynn
What is the biggest change to happen in content marketing by 2022? More than 25 experts presenting at Content Marketing World shared a list that’s practical and proactive, from formats to voice activation and personalization.
This Week in Content Marketing: Amazon, Facebook, and Google All Launch New Content Plays
July 29, 2017
Joe Pulizzi
We dish on new social product launches from Amazon, Google, and Facebook. Rants and raves include our industry's tendency to focus on technology over strategy; then we close the show with an example of entrepreneurial excellence.
How Content Influences the Purchasing Process: Tips for Content Marketers [Research]
July 27, 2017
Michele Linn
Want to know how content affects the purchasing process? Gain insight from the latest research from SmartBrief and CMI exploring what type of content is most influential, how decision-makers perceive content from vendors, and more.
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