5 Content Marketing Measurement Don’ts (and What To Do Instead)
August 24, 2023
Kim Moutsos
Imagine you could prove content marketing’s long-term value in a way the CFO would understand. Avinash Kaushik, formerly of Google, is working to make it possible. For now, he shares five tips to make your metrics more relevant today.
Overwhelmed by Marketing Analytics? This Advice Will Help Create a Workable Strategy
August 17, 2023
Ann Gynn
Marketers can access a volume of metrics so big it confuses, frustrates, and overwhelms even the best practitioners. How do you know what to count? Think about your executive team and follow the most relevant advice from these experts.
You Can Get a Brand Authority Score Now, But What Does It Really Tell You?
August 11, 2023
Content Marketing Institute Team
This week, Moz launched the Brand Authority score. It’s designed to measure a company’s strength and salience. But it also might show something else. Explore more about the brand value metrics that matter to brands.
Why Learning GA4 Is So Hard – And What To Do About It
August 3, 2023
Jodi Harris
GA4 is here. It's weird. And you're gonna have to get used to it. Use this guide to finally figure out where to find the reports you need (and how to make sense of them).
3 Ways To Know If Brand Awareness Gets Your Marketing on Base [Rose-Colored Glasses]
May 16, 2023
Robert Rose
You can’t tie a baseball player’s stats directly to team wins. And you can’t connect a direct line from brand awareness to the bottom line. But that doesn’t mean you can’t measure the impact of brand awareness on the customer journey.
How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]
May 10, 2023
Kiera Wiatrak
A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate in real-time. That information can help you adapt your initiatives to better achieve the content’s goals.
Why You Struggle To Prove Content ROI – and How To Settle Up (or Down)
January 12, 2023
Ann Gynn
Traditional ROI formulas don’t always work to show content’s real value to the business. But you’re not off the hook for proving results. Try these ideas to describe your program’s value in the language of business – or decide you need to realign your goals.
The Content Director’s Secret to Measurable Impact
December 19, 2022
Brooke Gocklin
How do you measure content's impact? Learn to prove the value of your content campaigns with these metrics pointers.
Forget Views and Shares: Choose Metrics More Relevant to Your Content Marketing Goals
July 20, 2022
John Hall
Stop wasting time on the basic metrics. Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement.
Do You Really Need To Measure Your Content’s Impact on Brand Value? [Rose-Colored Glasses]
May 27, 2022
Robert Rose
Brand-value goals make the top of most marketers’ lists. You spend a lot of time trying to figure out how to quantify them. But maybe, you should stop trying to calculate the results. Robert Rose explains.
Stop Making These Reporting Mistakes (If You Want To Keep Your Content Budget)
May 24, 2022
Aaron Agius
Does your executive team get how content marketing helps the business? They may not if you’re committing one or more of these fatal reporting mistakes. And that likely affects the budget for content marketing.
Are You Overselling the Power of Data? [Rose-Colored Glasses]
May 20, 2022
Robert Rose
Content marketers often oversell the power of data. Then, when you need buy-in for an innovative endeavor, executives want to know what the data says. Think about how to change from a data-driven model to one that allows for new ideas, too.
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