Track Your Licensed Digital Assets On Websites And Social Media
How do content managers track published assets? With multiple agencies or even a single in-house marketing team, it can be tough to track images and video post-distribution. This primer explores how brand managers and marketers are leveraging digital content tracking to:
- Track and measure the performance of digital content: Enable data-driven decision-making
- Know your digital footprint: Use image matching to identify assets and digital usage rights
- Ensure brand compliance: – Set up content tracking notifications when web, social and ecommerce sites publish your photos and videos. Make rebranding initiatives more efficient
- Identify usage violations: Track content expirations and avoid the potential for settlements extending into the millions
Discover why content tracking is evolving into a key content marketing, compliance, and risk mitigation strategy
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