Trust is everything in B2B marketing

With that in mind, Informa Tech asked executives and directors in the B2B technology buying space how marketers are doing when it comes to building trust with them. The answers – which explore topics like content excellence, personalization, targeting and timing – make up the inaugural Informa Tech Trust in Marketing Index.

Download the research report today to learn:

• The No. 1 thing marketers must start doing with their content to build trust
• The top trust boosters and trust busters, according to key decision makers
• The top reasons B2B technology buyers engage with content
• The state of buyer-data-for-insights exchanges
• And insights on how to improve your content and communication strategy to close more deal