It’s martech week in the news. Tuesday saw the second annual celebration of International Martech Day. And Scott Brinker released the 2023 edition of the Martech Landscape Map. How many solutions do companies really need?

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today.

Even though third-party data crumbs still leave trails to follow, Google expects – and experiments – for a cookie-less future. Should you adjust your content marketing to their findings, or should you do something else?

An Oracle executive recently declared a unified platform beats a best-of-breed collection. But he, like every person on either side of the debate in the past 20 years, got it wrong. Here’s why.

Behind all the headlines around AI-generative content news in recent weeks is a memo from the U.S. Copyright Office. It should prompt content marketers to make more deliberate decisions about who or what creates content.

New research from Gartner indicates marketers should focus less on policies around taking first-party data and more on the experience and value they provide in exchange for that data. Robert Rose explains.

Forget the never-ending conversations about AI-created content this week. We look to news from YouTube you may have missed – and share why you should consider it.

Twitter and Sephora announced branded education content programs to teach video and social media concepts. Both embody a trend: creating content courses to help their audiences, partners, and customers succeed even on topics not directly tied to the brand’s products.