I thoroughly enjoyed Scott Karp’s recent post on his Publishing 2.0 blog…so much that I’m sharing it with you.
This is really directed at publishing professionals and those who deliver content for revenue, but it’s important to marketers in this respect: If the traditional publishing model is broken and publishers can’t make money with their brand (and content), what opportunities present themselves for corporations and associations? Scott’s belief is that the only true business model around on the web is that of distribution (Google, Digg, etc.)
Lots of ideas come into my head, but here is the key…advances in technology have evened the playing field between traditional publishers and the future publishers (corporations) around the globe.
Custom publishing can no longer afford to be second-rate content (or perceived as such). The time for marketers (and responsibility) is now!
