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Justin Champion

Justin Champion

Justin Champion is the author of Inbound Content, global head of search authority and product awareness at HubSpot, Adjunct Professor for the University of New Hampshire, and educator for the remote work lifestyle. You can find him on LinkedIn.

Stories By Justin Champion

climb-google-rankings

How Core Topics and Content Clusters Lead to Better Google Search Rankings

October 25, 2023
Justin Champion
To climb to the top of Google search results, take a topic-based approach to content planning. HubSpot’s head of search authority explains a three-step approach to get you there.
3-content-pillar-types

Which of These 3 Content Pillar Types Should You Build?

October 30, 2019
Justin Champion
Pillar pages can help you create a user experience that works for visitors AND search engines. Learn three of the most common types and see them in real-life examples. Then get to building.
create-pillar-content-google-love

How to Create Pillar Content Google Will Love

April 24, 2018
Justin Champion
How do you climb the SEO mountain? Create a resource-driven content pillar page. But how do you get to that summit? Work backwards step by step – starting with these six.