Content Marketing Framework: Channels
A good content marketing channel plan frees you from the constraints of any one content channel. As your blog efforts wane, or as social media channels come and go — or as your success on any one of them ebbs and wanes — you won’t be trapped into a singular channel.
Once you are ready to share your stories with the world, you need a strategic channel strategy in place. Remember: The content strategy defines your channel strategy — not the other way around. So be sure you have a solid content strategy in place first (yes, even if that means going back to the “Plan”) before you even start thinking about your channel plan.
There are five primary channels marketers use: Facebook, LinkedIn, Twitter, Instagram, and YouTube. Get insights on how to use these channels in this article: Social Media Content Plan: Take Control of Your Strategy
This is also a time when editorial planning, and even budgeting, should start to occur. Here are some posts to help you plan your editorial efforts:
- 6 Content Calendar Strategies That Work Better Than Waiting for Inspiration
- Should the News Disrupt Your Content Plans? Here’s How To Decide
- Editorial Calendar Tools and Templates To Help You Master Your Content To-Do List
Channels is the fourth step in building a successful content marketing strategy. Download our e-book, The CMI Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations, for an overview of the process, or learn about the other steps with our how-to guides on the right-hand side of the page.