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Erika Heald

Erika Heald

Erika Heald is a San Francisco-based marketing consultant and freelance writer. She focuses on helping technology and specialty food startups define their content marketing strategy to drive lead generation and customer loyalty. Erika led and grew high-performance content marketing teams at Highwire PR, Anaplan, and Achievers. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com, or hosting the weekly #ContentChat Twitter chat.

Stories By Erika Heald

steps-find-brand-voice

5 Steps To Find Your Brand Voice

April 6, 2022
Erika Heald
If your content didn’t have your logo, would your audience recognize it as your company’s? It would if you use a consistent brand voice. Here’s how to create a brand voice chart to make it stick.
social-media-guidelines

How to Write Social Media Guidelines That Help Employees and Protect Your Brand

January 8, 2020
Erika Heald
Enterprises can reap the benefits of thousands of employees as eager brand ambassadors. But doing it successfully requires social media guidelines to help them thrive and protect your brand at the same time.
steps-find-brand-voice

5 Steps to Find Your Brand Voice

April 17, 2018
Erika Heald
If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? If not, it’s time to find your brand voice. Follow these five steps to make your brand voice sing.