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Cathy McKnight

Cathy McKnight

Cathy is the chief problem solver and lead analyst with The Content Advisory, the education and consulting group for The Content Marketing Institute. With 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies and customer experience, Cathy has both led both strategic business transformation initiatives, as well as the detailed execution of enterprise technology implementations. Follow Cathy on Twitter @cathymcknight or connect on LinkedIn.

Stories By Cathy McKnight

content-operations-framework

Don’t Avoid Content Operations; Use This Helpful Framework Now

February 1, 2023
Cathy McKnight
Content marketers who focus only on the output do so at their program’s peril. Content operations are essential. Here’s a framework to help make the challenge a little easier.