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Do You Love Your Content Marketing Job (and Does It Matter)?

You should equate your job with your passion. If that’s not possible, you must direct your passion into a side hustle vocation that can become your career. But that thinking can derail you from doing what you love to do.
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3 Strategies To Help Content Marketers Navigate Work Grief and Burnout

You have carried a crushing burden of unprocessed grief and endured a barrage of changes at work in the last few years. It's time to make positive changes to your work environment for your mental and physical health.
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Out With the Old. In With a New Website Experience

Take a look around the Content Marketing Institute's refreshed website featuring simpler navigation, a streamlined reading experience, and better mobile performance.
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23+ Content Marketing Skills You Need for Today and the Next Five Years

Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders.
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When Did Your B2B Team Stop Caring (and What To Do About It) [Rose-Colored Glasses]

When did B2B marketing teams stop caring? Sure, they care about their jobs. But many don’t seem to care about the topic of their employer’s business. And that’s a problem.
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How To Interview a Job Candidate in a Style Fit for a Content Marketer

Stop asking questions when you interview content marketing candidates. Yes, that’s right. Kick the Q-and-Q format to the curb. Instead, try this technique to better assess your next content marketing team member.
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The Productivity Hack That Helps Me Tackle My Content Marketing To-Do List

This busy marketing manager tried many popular task management tools, but nothing worked. Then, she figured out the right combination of tool and framework. Here’s how to create your own.
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Looking for a Content Marketing Job? Follow This Advice To Get Noticed

Lost your content marketing job? Worried about a potential layoff? Or just looking for a new role? Follow these job search tips and story-driven approaches to get recruiters’ attention and get a new job you’ll love.
perfectionism-content-team

How To Help the Perfectionist on Your Content Team, Even If It’s You

Striving for excellence? Great. Chasing perfection at the expense of the bigger picture? Not great for your team or your career. Try these tips to recognize and counter unrealistic expectations that derail deadlines and delay goals.
life-after-layoff-content-marketing

Forget the Resume – Use Content Marketing To Land a Job

Turn a job loss into a content marketing journey to create a personal brand that helps land your next job. Dennis Shiao tells how he did it and what he wished he knew then and what he knows now.
mentorship-content-marketers

How a Mentorship Program Can Help Both Mentors and Mentees

Mentoring has short- and long-term benefits for both mentors and mentees. Learn why from both perspectives and how to foster a positive professional mentorship in your own life.
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How To Explain Content Marketing to Anyone [Fresh Examples]

When someone asks you to define content marketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest.