Please take one minute and ten seconds to watch this clip from Gary Vaynerchuk. If you think that you are doing all the right things in your content marketing, but you or your brand are still not seeing success, this is probably the reason: You are not looking low enough, niche enough.  Search...

Who knew you could find the latest and greatest fashions at….Goodwill? District of Columbia Goodwill and my friends at Stella Pop teamed up for a three-part video series on DC Goodwill Fashionista (DC Goodwill’s blog). The concept: Redecorate Miss DC 2009’s apartment with only things...

As Junta42 continues to grow, we’ve started to branch out and hire freelancers and form partnerships. What I’ve learned through this process is that the way I make decisions on who I buy from or partner with has completely changed from just a few years ago. Whether you are an experienced...

As a follow up to our 2010 Junta42 Content Marketing Study, we’ve been doing some comparisons between content marketing product usage in 2010 versus 2008.  The findings are interesting, to say the least. Here are the highlights: Significant Increases in Content Distribution Social Media (i.e.,...

Here’s a content marketing interview with me conducted by J-P de Clerck.  I like the way J-P summed up the key successes and failures in content marketing for me.  Hope they are helpful. The keys to success in content marketing: Understanding the informational needs of your customers Knowing how...

Thanks to Emily Thompson, online marketing coordinator for Kutenda Online Marketing Software, for this week’s guest post. Couple thoughts I (Joe) had while reading this.  First, you need to understand your brand persona first and foremost when it comes to SEO and content marketing.  In other words,...

I had an excellent podcast interview with Kim Albee from Genoo yesterday (it will be up in a week or so) where we talked in detail about content marketing and authenticity. The first step in being authentic in your content marketing and social media? Understanding who YOU are.  What’s your brand...

The results are in.  Content marketing spending will rise again in 2010. The 3rd Annual 2010 Junta42 Content Marketing Spending Survey found for the third straight year that marketers will again put significantly more money into content marketing initiatives. Go here for the complete content marketing...

2008 The Year of Content Marketing What – Most marketers never heard the term and didn’t “get” it. Lots of explaining to do. 2009 The Year of Content Marketing Why – Marketers now knew what is was, but needed to convince their teams (and bosses) why it was so important (if...

Thanks to Randall Beard, EVP and General Manager – Nielsen, for sharing this week’s guest post… Instead of using your own content marketing to surround and reinforce your brand, what if you put someone else’s TV program content around it instead?  Branded Integrations, done right,...

Every speech I give to marketing professionals, I get asked one of two possible questions: How long do you spend on Twitter each day?, or How long should I spend using Twitter each day? Bar none, this is the best response to using Twitter that I have heard – from Guy Kawasaki: Question: How long...

Thanks to our good friends at Zmags, we now have a 75-page eBook covering over 100 social media and content marketing predictions for 2010 from the most influential marketers in the world. You can view it here without signup! Last week we released the 100 content marketing predictions for 2010, easily...