Skip to content

3 Things Your Customers Won’t Tell You…Unless You Ask

Came across this simple, but excellent post by Dave Navarro at Freelance Folder. The three questions that Dave discusses are:

#1 – Why Do You Enjoy Being My Customer?
#2 – What Else Do You Wish My Business Did?
#3 – Who Should You Tell About My Business?

According to Dave, these are questions we never ask, but need to ask our customers.

Strategy Tip: If we consistently deliver valuable information to our customers, they will be more open to answering these questions. This should make sense, since we are giving them something of value, and they will give something of value in return.

Joe Pulizzi

Joe Pulizzi

Joe Pulizzi is the bestselling author of seven content marketing books including his latest, Content Inc. He has founded four companies, including the Content Marketing Institute (CMI), and his newest venture, The Tilt. His podcast series, This Old Marketing with Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in 35 states. Follow him on Twitter @JoePulizzi.