Stories By Chris Gillespie
3 Strategies To Help Content Marketers Navigate Work Grief and Burnout
You have carried a crushing burden of unprocessed grief and endured a barrage of changes at work in the last few years. It's time to make positive changes to your work environment for your mental and physical health.
Stop Treating Design Teams as Vending Machines for Your Content’s Graphics
Too many marketers treat the design team like a vending machine – insert copy, press button, get graphic. Content is planned through the writer lens, and that’s a big mistake given design is critical to content consumption.
How To Find Good Writers and Help Them Craft Great Content [Checklist]
Frustrated finding a writer who can deliver content your business needs and your audience will read? Start with a better search process and end by providing them with essential background.
The 9 Awful Circles of Content Operations Hell
Is your brand its own worst enemy when it comes to content? How many of these circles of content operation hell are you in? Find the exit door to escape them and become a content marketing hero.
How to Catch and Keep a Journalist in Content Marketing
More professionally trained journalists are considering content marketing jobs. Here’s how to start a brand relationship with a writing pro who can tell compelling, credible stories that inform and influence your audience.
Brand Journalism Crash Course: How To Build Trust With Content
To become a reputable source, your brand journalism can’t be light on ethics and sopping with self-interest that suffocates readers. Here are four ways your team – like real journalists – can build your audience and earn its trust.
How to Find a Writer Who Won’t Kill Your Content
Your writers are the ultimate arbiters of content quality. If they mangle the piece, it’s typically for one of two reasons – they aren’t the right writer or you’re feeding them garbage. Here’s how to fix both problems.