Stories By Joe Pulizzi
8 Big Questions From Content Marketing World to Ask Year Round
To kick off CMWorld Joe Pulizzi asked, “Do you think about your content marketing like George Lucas did about Star Wars?” Plus, discover seven more questions posed by speakers who all focus on the most valuable element in content.
This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time
We discuss the possibility of Google buying Marketo and Trade Desk's fight against ad fraud. Our rants and raves feature two music content innovators; then we close with an unlikely source of content inspiration: Warsaw, Indiana.
This Week in Content Marketing: Advertising Industry Prepares for Plummet
We discuss possible signs of an ad industry slump, Google's ad fraud mea culpa, and AI at The Washington Post. Australia and U-Haul feature in our rants and raves, then we close the show with an entrepreneurial example of the week.
This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment?
We explore Apple's big investment in streaming content, a Facebook ad biz failure, and the shifting business model for publishers. Our rants and raves include Zillow and HBR, then we close with an example of the week from the AAHA.
This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content
We explore Facebook's new Watch, Netflix's content buying spree, and Google's ongoing interest in Snap. We also discuss Quartz's branded content results, share a rave about Time Inc., then close with an example of the week on JWT.
What If What We Know About Marketing Is What’s Holding Us Back?
Joe Pulizzi shares an excerpt from his and Robert Rose’s upcoming book – Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit. The duo reveals how most businesses approach marketing the wrong way.
This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content
We explore Apple's record earnings, Google's new ad format, and AI bots that created a secret language. We also discuss Hasbro's failed bid for Lions Gate, rant about a media duopoly, and share an example of the week from Jim Cramer.
This Week in Content Marketing: Brands & Billionaires Continue to Buy Up Media
We cover The Atlantic's new owner, Facebook's earnings report, and what P&G did with $140M in ad dollars. We also explore Hearst's e-commerce experiment, rant about a content marketing swindle, and share an example of the week from GE.
This Week in Content Marketing: Amazon, Facebook, and Google All Launch New Content Plays
We dish on new social product launches from Amazon, Google, and Facebook. Rants and raves include our industry's tendency to focus on technology over strategy; then we close the show with an example of entrepreneurial excellence.
This Week in Content Marketing: No, Not Everyone Should Do Content Marketing
We discuss why some publishers are cutting their own advertising and take a lesson from Fender. Rants and raves include bad advice from Gary Vee and the end of programmatic ads; then we wrap up with an example of the week from UBS.
Ditch the Term 'Content Marketing' ... Unless You’re Talking to Marketers
If you hate or love the term “content marketing,” you’ll want to read this post from CMI founder Joe Pulizzi. He first used the term 15 years ago (it led to an almost $1 million deal) and shares the only time you need to use it.
This Week in Content Marketing: The Solution to Facebook's Fake News Problem
We come up with a viable solution to Facebook's fake news problem, and discuss artificial intelligence from several angles. Our rants and raves include agency changes; then we share an example of the week funded by the U.S. Government.