Stories By Lisa Murton Beets
Interactive Content Fuels Customer Experiences [Research]
Nearly half of marketers surveyed by CMI are using interactive content. Their top reason? Engagement, followed by audience engagement and brand awareness. Learn more about marketers and interactive content in our latest research.
Time for B2B Enterprise Marketers to Get Focused on Their Audience vs. Their Brands [New Research]
Too many B2B enterprise marketers create content focused on their brand, not their audience. That’s one of the key findings in our new research report, B2B Enterprise Content Marketing 2017: Benchmarks, Budgets, and Trends—North America.
7 Things Top-Performing Technology Marketers Do With Their Content [New Research]
Technology marketers have tough jobs. Not only must they master their company’s sometimes complex products and offerings, but they also need to communicate quickly and succinctly. But, there’s good news according to our latest research.
5 Research Insights to Drive Your Content Marketing
Successful marketers no longer dabble in content marketing. They recognize it’s a complex discipline. Discover five key insights from Content Marketing Institute’s B2B research and how you can use them to help your own programs.
Use of Interactive Content on the Rise [Research]
What’s the top reason marketers say they use interactive content in the buyer’s journey? Learn that and more as we share the key findings and full report on the use of and best practices for interactive content.
How Manufacturers are Managing Content Marketing: 7 B2B Insights
Recent CMI research on B2B and B2C marketing shows how manufacturers are managing content marketing as compared with B2B marketers across all industries. Find out how these insights compare with your own content efforts.