Lisa Dougherty
Lisa Dougherty is director, blog community and operations at the Content Marketing Institute. She will trade social media and blogging tips for warm pecan bread pudding. Her motto: "Life changes the minute you start doing what you love. And, guess what, it's never too late to get started." Lisa’s active on Twitter @BrandLoveLLC and on LinkedIn.
Stories By Lisa Dougherty
5 Simple Things You Can Do To Improve the Content Experience for Readers
January 30, 2023
Lisa Dougherty
What if you create such a good experience that readers don’t even realize it’s an “experience?” Here’s a helpful roundup of simple ways to improve the digital reading experience.
10 Content Marketing Articles Readers (Like You) Loved in 2022
December 20, 2022
Lisa Dougherty
Browse this list of the 10 most popular content marketing articles to see if you missed any among the 249 CMI published in 2022. You can read them all in 108 minutes – or take just five minutes to read the first one.
Tips to Improve Website Content for Screen Readers
December 7, 2020
Lisa Dougherty
Can screen readers seamlessly give voice to your words and images? It’s a smart move to make sure – not only to be inclusive of people with visual impairments but also to reach people who use voice-assisted tech.
CMI Reveals the 12 Most Popular Posts of 2016
December 26, 2016
Lisa Dougherty
How many of the almost 366 blog posts from CMI did you read this year? You probably didn’t get to them all. Here are the 12 most popular posts from 2016. We estimated the time to read so you can choose according to the time you have.
60+ LinkedIn Profile Tips for Marketers
August 22, 2016
Lisa Dougherty
Your personal brand matters in the marketing industry. How well have you positioned yourself in the digital world? Are your LinkedIn profile views flatlining? Here’s what you need to do to make it better and get yourself found.
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