Stories By Kim Moutsos
3 Purpose-Marketing Lessons From Innovative Brands
Let’s explore the content ideas from three companies that earned a place on Fast Company’s 50 Most Innovative Companies list. Learn how they take purpose-driven or cause marketing to the next level.
Actor Brings Community Model to Content Creation
Actor Joseph Gordon-Levitt details how a career dry spell led him to build something few startups and brands ever achieve: a thriving online community that not only pays for itself but also shares the wealth with its contributors.
How 3 Content Brands Tackle Their Toughest Internal Challenges
What keeps you up at night about your content marketing program? How to prove its value? How to manage the tech stack? What about your team? Your peers at brands lauded for their content approach reveal how they address the challenges.
How to Use Non-Obvious Thinking to Create Better Content
Though we’re in the middle of a believability crisis, as Non-Obvious author Rohit Bhargava says, don’t be discouraged. Get inspired by the deeper meaning uncovered – and steal these non-obvious ideas for your content marketing.
Definition for Content: What It Means in Content Marketing
How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same way? And, though definitions exist, why does this question keep coming up?
Content Calendar Templates and Tools – Go Beyond the Basics
Have you outgrown your basic content calendar? If you struggle adding a new initiative, centralizing governance, planning and tracking production, or optimizing your content, the answer is yes. Here’s what you need to do.
6 Content Marketing Ideas to Steal From the Awards Finalists of 2017
To paraphrase a familiar quote, “Good content marketers copy. Great content marketers steal.” We want you to be great. That’s why we suggest you steal these six ideas executed by Content Marketer of Year finalists.
Unsolicited Advice: How to Avoid 4 Content Marketing Blunders
If there’s one thing that never fails to cheer many, it’s unsolicited advice. Catch letters to marketers of brands like Dollar Shave Club and Georgia’s tourism brand about their marketing missteps and gaffes – and some useful remedies.
Publishing Frequency: Why (and How) We're Changing Things Up
How often do you read the weekend blog posts on Content Marketing Institute the day they’re published? Based on traffic, the answer is “sometimes” for many of you. And further analysis led us to a decision on publishing frequency.
How to Speed Your Climb Out of the Content Marketing Pit of Despair
If your perception of content marketing is flirting with disillusionment, getting the right people involved can speed the climb to enlightenment. It may not be The Princess Bride’s Pit of Despair, but no one wants to stay too long.