Stories By Ann Gynn
Who Would You Add to Your Content Marketing Team?
If you could add someone from another department or industry to your content marketing team, who would it be? Here are 22 suggestions from Content Marketing World presenters. Their answers are enlightening – and usually realistic.
24 Experts Share How to Avoid Big Mistakes in Content Marketing
Though we hate to admit our mistakes, they can be our best teachers. But you don’t always have to make them to learn from them. Experts presenting at Content Marketing World reveal 24 mistakes they’ve encountered – and how to fix them.
Content Marketing in 2022: Very Personal, No Silos, and Lots of Voice
What is the biggest change to happen in content marketing by 2022? More than 25 experts presenting at Content Marketing World shared a list that’s practical and proactive, from formats to voice activation and personalization.
How Professional Services Marketers Can Stand Out in a Crowded Marketplace
Information overload. Multiple decision-makers. Service of diverse industries. Ubiquity of thought leaders and experts. Industry or governmental regulations. All professional services marketers face these pervasive challenges, but the successful ones tackle them head-on. Let’s get started.
Quality Content: Definitions and Creation Tips From 35+ Experts
Quality wins over quantity. More than 35 experts from Google, Microsoft, REI, Monster, agencies, government, and more share what quality content means to them and share tips to help you enhance your content too.
Higher Education: How to Raise Your Content Marketing Game
Most marketers in higher education can’t focus on the traditional buyer’s journey. Many of their buyers (i.e., parents) never attend class. Discover solutions to unique and common challenges faced in higher education content marketing.
Nonprofit Marketing Plan: Strategies and Examples
Nonprofits have something many B2B and B2C marketers don’t have: a mission, a reason for existing that doesn’t boil down to “sell something.” But that’s just the start of what you should have for successful nonprofit content marketing.
8 Things Any Good Marketer Should Know About Email
The most important currency for your content marketing program? It’s the email address. The lifeblood opens up your world to understanding the recipient’s behavior. Here’s what you need to know and how to maximize it for your program.
Search Engine Trends: Rand Fishkin Weighs in on Google and More
You can’t read the mind of Google, but you can read seven insights and 25-plus tips from the Wizard of Moz, Rand Fishkin. Learn what you should know and how you can react to the mysterious world of search to get better results.
Account-Based Marketing: What Content Marketers Need to Know
Webinar day arrived. Six people attended. A content marketing disaster. Yet, that webinar campaign was the most effective one to influence the deals that got done. How? Account-based marketing. CMWorld presenter Joe Chernov explains.
What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is)
Your buyers may take a journey, but they rarely follow a straight-line path. So how can you reach them with the right content when they want it and where they’ll find it? Read on.
Ann Handley on How to Make Your Writing ‘Ludicrously Spectacular’
A best-selling content marketing author reveals the secrets to step up your writing. Learn the five levels to crafting great content that works for your readers and your brand.