Stories By Stephanie Stahl
4 Secrets of Great Storytellers
Daniel Pink says, “The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers …” Want to make your content marketing belong in the future? Follow four secrets of great storytellers.
Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO)
Marketers often center campaigns on content, but unfortunately too many marketers of events think about content too late. Learn how to create high-quality and engaging pre-event content with these five tips and examples.
The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity)
How does a white squirrel inspire creative content? Learn that and discover more ideas to make your content more creative – even if you work in a boring industry – with practical tactics from CMI’s Content Creativity Day presenters.
22 Examples From Brands (and Marketers) That Are Winning at Content Marketing
Want some inspiration to advance your content marketing practices? Look no further than these Content Marketing Awards Project of the Year finalists, and the remarkable things they achieved through content marketing.
Excellence in Content Marketing: Be Inspired by Some of our Judges’ Favs
Excellence in content marketing involves many things – audience, intent, format, design, ROI, and more. Learn six of the central themes seen in the winning entries of the 2017 Content Marketing Awards, which were announced today.
Email Drip Campaigns: How to Make Them Smart and Blunder-Free
Email drip campaigns are powerful ways to build loyal audiences and share your great content. But they can also fail miserably. Common – but easily avoidable – mistakes are enough to make babies cry and ruin your sender reputation.
A Simple Trick to Make Your Content Magnetic and Memorable
A twin sister. A business blog author. Should a B2B content writer reveal both identities? Yes, B2B content writers should go beyond a corporate bio and formal language to build trust by relating to people on a more personal level.