Stories By Stephanie Stahl
How Top-Performing Enterprise Content Marketers Get the Work Done [New Research]
Successful enterprise content marketers sometimes have more budget and more people, but they also do things that any size team or budget can do. Find out what.
You Can't Rely on Speaker Proposals Alone for Diverse Events
CMI’s Stephanie Stahl shares how we program ContentTECH Summit and Content Marketing World and asks for suggestions to ensure the community’s breadth of ideas, backgrounds, interests, and experiences are represented in 2021.
9 Video Storytelling Tips to Engage Your Audience
Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).
100+ Content Marketing Predictions for 2021
We sent more than 100 virtual crystal balls to content marketing thought leaders and subject matter experts. Find out what themes emerged in their predictions for content marketing in 2021.
The Future of Content Marketing? (Spoiler: It Doesn’t Require Doing More)
Doing the hard work of content marketing doesn’t require being grandiose or controversial. But it does require “being more.” Only then can you have positive impact on your audience, your brand, your team, and even yourself.
2020 Content Marketing Awards Winners Aspire and Deliver Big Results
The top winners of the 2020 Content Marketing Awards were announced this week. Learn about the Project of the Year winner and finalists. Discover the Agency of the Year, Best Branded Content Campaigns, and Content Marketers of the Year.
2021 B2B Content Marketing: What Now? [New Research]
In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal.
Content + Technology: 4 Things to Learn as You Move Into 2021
Leveraging content and technology requires you to keep this one thing in the center. Learn that and more from the happenings at ContentTECH Summit 2020.
Content Can Perpetuate Racism and Inequity. It’s Time to Do Better
Recent tragic events should serve as a catalyst prompting content marketers to tackle the overarching issue of racism in our professional environment.
How We're Navigating the New Now of Content Marketing
CMI General Manager Stephanie Stahl thought she’d be at ContentTECH Summit in San Diego this week. That’s not possible for anyone, so she’s sharing how CMI is preparing for the new normal, from events and videos to blogs and social. And she wants to hear how you're doing it, too.
Content Marketing Can Do More Than Survive in the New World
Following the tenets of content marketing can be more than a survival technique in 2020 and beyond. In fact, content marketing is poised to be the shining star of a brand’s marketing mix in this new world. Let me explain.
Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research]
What role does content marketing play in delivering an optimal experience across the buyer journey? We investigated that and more in our latest research – Enterprise Content Marketing 2020: Benchmarks, Budgets, and Trends.