Stories By Content Marketing Institute Team
We Want a Snow Day, a Mailbox Delivery and More [The Weekly Wrap]
As December debuts with colder and snowier weather, we’re wishing for snow days, warming up with a print magazine, and answering questions about writing. These are the three things we noticed this week.
Cyber Monday Emails Show Why Brands Need a New Content Play [The Weekly Wrap]
This week, we diagnose what’s wrong with much of the brand messaging for Cyber Monday. Plus, we cheer a new opportunity for a fired paint-shop employee/TikTok star – and the clever brand that swooped in to hire him.
A Small Saturday, a Horoscope Personalization, and a Community Request [The Weekly Wrap]
This week, the Cleveland Clinic asks for help, American Express teaches how to turn something small into something much bigger, and Zillow shows how someone else’s horoscope can catch people’s eye.
Turkey and Green Beans Gone Viral (and a Virtual Visit to a Museum) [The Weekly Wrap]
It’s turkey and green bean casserole time in the United States. We talk turkey hotline (phone and AI versions), eat our veggies (a good-for-you lesson), and take a break from food with an enticing stay-at-home museum experience.
Personalized Palettes, a Content Exercise, and The Witches Lesson
Give your audience an interactive quiz for personalized content (a la Sherwin-Williams). Decide how to walk, run, jog, or sprint (thanks to Ubiquity Labs’ content marketing framework). Think through your content (unlike Warner Bros.).
3 Ideas to Blow Out Your Content Competitors [The Weekly Wrap]
Three things to learn from this week’s examples: Suspenseful storytelling isn’t limited to Halloween. Consider how social media can help your SEO. And you can teach your audience how to do what you do – and still stay in business.
Benchmarks and Outliers, Endings and Beginnings [The Weekly Wrap]
This week, we look at benchmarks and outliers from Animalz research. We spot the end for someone’s LinkedIn Live (and perhaps a beginning for yours). And we share construction technology’s modern voice (and a podcast).
Fun, Fright, and Better Event Video Fill October [The Weekly Wrap]
October brings the World Series, Halloween, and this year, more virtual events. That’s why we’re talking Major League Baseball, M&Ms, and video tips this week.
People Want PDFs; Why The NY Times Didn’t Fail; and a Backstage Pass [The Weekly Wrap]
This week, CMI is wrapping up Content Marketing World, but today we’re talking white papers, how content saved The New York Times, and a new stack as content production ramps up.
Stream a Stream, Polish Your Thumbnails, and Don’t Talk 'Us' [The Weekly Wrap]
This week, content marketers are talking live streams (not livestreams), research on the best practices of YouTube thumbnails, and a challenge to one of the most standard website pages.
Don't Let a Pause Stop You From Doing More [The Weekly Wrap]
This week, content marketers are talking about an insurance company that isn’t waiting around, an interesting finding on how bloggers responded to the pandemic, and a great reaction to bad behavior on social media.
Drumming Up Fans, Battling Beautifully, and Voicing Makers [The Weekly Wrap]
This week, we talk about a famous drummer who thrilled a YouTube phenom (and us), a pharmacy that knows how to battle beautifully, and a cheeky clothing brand that tells stories of makers, from a pastry chef to a chainsaw artist.