Stories By Content Marketing Institute Team
Don’t Miss the Big News Hidden in Google’s Cool AI Tools Announcements
Among the magic announcements from Google this past week came an almost throwaway line that should pique marketers’ interest and response. Here’s a hint: It has to do with AI and search.
Content Marketing Deserves More Respect From In-House Agencies
Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates what’s happening now, but we share an idea of what you should be doing.
Martech Mania Brings International Celebration and Over 11,000 Solutions
It’s martech week in the news. Tuesday saw the second annual celebration of International Martech Day. And Scott Brinker released the 2023 edition of the Martech Landscape Map. How many solutions do companies really need?
Should Brands Follow Ethical Guidelines for AI Use? The PR Council Says Yes
The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today.
Google Did a Cookie-Free Experiment. Should the Results Matter to You?
Even though third-party data crumbs still leave trails to follow, Google expects – and experiments – for a cookie-less future. Should you adjust your content marketing to their findings, or should you do something else?
Why the Martech Debate Only Delivers Wrong Answers
An Oracle executive recently declared a unified platform beats a best-of-breed collection. But he, like every person on either side of the debate in the past 20 years, got it wrong. Here’s why.
Copyright Guidance Gives Content Marketers an Easy Decision on AI vs. Human Content
Behind all the headlines around AI-generative content news in recent weeks is a memo from the U.S. Copyright Office. It should prompt content marketers to make more deliberate decisions about who or what creates content.
With First-Party Data, the Experience Is the Most Important Part
New research from Gartner indicates marketers should focus less on policies around taking first-party data and more on the experience and value they provide in exchange for that data. Robert Rose explains.
The ‘Big’ YouTube Announcement Almost Drowned by a Sea of AI News
Forget the never-ending conversations about AI-created content this week. We look to news from YouTube you may have missed – and share why you should consider it.
Twitter’s Unskippable and Sephora x TikTok Add New Twist to a Proven Content Strategy
Twitter and Sephora announced branded education content programs to teach video and social media concepts. Both embody a trend: creating content courses to help their audiences, partners, and customers succeed even on topics not directly tied to the brand’s products.
3 Hot Takes: A Viral (Foods) Report, an ‘Ugly’ Content Gift, and an Email Treat
Instacart hits the content jackpot with a fresh year-in-review report. Adobe offers some ‘ugly’ gifts. And a small chocolate shop curates a sweet treat of an email newsletter. Read our take on these content examples.
Hot Takes on 3 Content Gifts from LinkedIn, Lifetime, and Peloton
Read our hot takes on LinkedIn’s new streamlined live video and newsletter features for content creators, Lifetime’s mini-movie makeover featuring Monique Coleman, and a Peloton employee’s moment in the spotlight.