Content Marketing Framework: Story
Developing the content in our content marketing strategy is developing the stories of us. It’s the big ideas that we represent. It’s the differentiated experiences we want to create. It’s what we REALLY do for a living. For better or worse — it’s that simple.
Business storytelling isn’t intended to be a “selling” tool; it’s a method of building strong relationships with your customers and a thriving community of loyalists over time. Your story identifies what your passions are and serves as the foundation for all your future content developments.
One way to uncover your company’s “story” is through a point-of-view architecture, which can help you develop a structure that can be used across one small content marketing initiative — or across an entire strategy of content marketing throughout your company.
Here are some additional posts that can help you craft your organization’s story:
- Brand Storytelling Structures That Build, Strengthen, or Repair
- 4 Business Storytelling Examples That Break the Problem-Solution Mold
- How Storytelling Gives You the Best of Both Worlds in B2B Product Marketing
- How To Create Blockbuster B2B Stories That Sell [Rose-Colored Glasses]
- Turn Dry Data Into Rich, Relatable Stories With These Tips
- A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers
Story is the third step in building a successful content marketing strategy. Download our e-book, The CMI Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations, for an overview of the process, or learn about the other steps with our how-to guides on the right-hand side of the page.