If consumers find personalized content valuable, they’re likely to exchange their personal data for it. Follow these tips to foster that environment and gain helpful information to create even more customized content.

Personalized content remains an elusive goal for many marketing teams. But is that even the right goal? Robert Rose argues that you’ll get better results from getting personal before you personalize.

Why can’t marketers use all those great digital tech tools to realize their vision of becoming their audience’s favorite content brand? Because we’ve confused personalized for personal.

One-size-fits-all video content is no longer enough to gain attention, let alone compel people to act on what they’re watching. That’s why the next revolution in video will center on personalization. Let’s explore.

Here, you’ll find expert advice on segmenting your audience, customizing your content experience, satisfying the needs of your top-priority accounts, and generating demand at every stage of your customer journey.

Personalization and segmentation are closely related, but they aren’t the same. ContentTECH speakers offer their take on how (and when) to use these techniques to meet a common goal – to deliver content that reflects what the reader, viewer, or listener wants (when they want it).

Sales enablement boils down to helping your sales team be successful. How well are marketers working with sales to do that with content? Check out the findings from CMI’s latest research.

This week, the Cleveland Clinic asks for help, American Express teaches how to turn something small into something much bigger, and Zillow shows how someone else’s horoscope can catch people’s eye.

Give your audience an interactive quiz for personalized content (a la Sherwin-Williams). Decide how to walk, run, jog, or sprint (thanks to Ubiquity Labs’ content marketing framework). Think through your content (unlike Warner Bros.).

Is it wrong to use audience data to personalize content? Unless they recognize their relationship with your brand, it can come off as awkward at best and creepy at worst. ContentTECH Summit speakers offer their tips for a smart personalization strategy.