5 Key Milestones to Develop and Advance Your Content Marketing Program
August 20, 2017
Heather Levy
What does it take for your content marketing program to mature in your organization? Explore the levels in Gartner’s Content Marketing Maturity Model and learn the five key attributes your program must have for any progress.
How to Find Out Why Google Hates Your Content (And Steps to Fix It)
August 4, 2017
Matt Press
Your article is well-researched. It fills a perceived content gap. It’s optimized and promoted. But it’s nowhere near page one in Google search results. Follow this three-step process to discover the potential problem and how to fix it.
How to Boost Your Page Ranking for One Keyword
July 3, 2017
Alex Chris
How can you guide Google to improve the ranking of a page for the keywords you want? Let’s see how you can optimize a page for a keyword and improve its rankings in an efficient way by avoiding over-optimization mistakes.
Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster
June 29, 2017
Marcia Riefer Johnston
What if you delivered content like Netflix? Enticing prospective customers with content they can binge on? If you did, you’d never waste another click to a dead-end content asset. You’ll keep people hooked after they click. Here’s how.
How to Write Email Newsletters People Want to Open and Act On
June 26, 2017
Sujan Patel
Bad e-newsletters are a dime a dozen. Bad copy, design, or marketing messages won’t entice your subscribers to read – or be swayed to act and the ROI will be minimal. Here are nine ways to create newsletters that do get read.
Customer Testimonials: 9 Content Strategies for Success
June 14, 2017
Sujan Patel
Research reveals 70% of people will trust a recommendation from a stranger before buying. How are you using that invaluable social proof in your content marketing? Check out these 9 strategies and tips on how to execute testimonials.
Is It Time to Invest in PPC Campaigns for Your Content?
June 5, 2017
Aaron Agius
Pay-per-click and content marketing can seem like contrasting ideologies -- but the two can work together. Find out how PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition.
How to Create High-Converting Content
May 17, 2017
Shane Barker
Is your content driving sufficient conversions? Do you really want to settle for sufficient? Let’s improve your rates with these five ways to create better-converting content.
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