Global Trends in Marketing Localization for 2023
September 26, 2022
Phill Brougham
Global marketers feel pressure to deliver quality multilingual content at speed and scale. New research from Unbabel uncovers six marketing localization trends that reveal how they’re meeting these challenges. Here’s a preview of the key findings.
10 Steps To Optimize Images for SEO
September 19, 2022
Isaac Justesen
Words get all the attention for SEO. But images are important, too. Consider these 10 tips to make your images shine in the eyes of search engines and users.
How To Avoid Going Down Google's Instant Answer Search Trap
September 15, 2022
Ann Gynn
Don’t throw everything into a zero-click SEO strategy. And don’t give up on earning higher rankings in search engine results. Reflect on these 10 ideas to operate in the modern Google search environment.
Email Marketing: Why You Need an Unsubscribe Strategy
August 29, 2022
Ann Gynn
As email service providers make it easier for people to opt out of emails, evolve your unsubscribe strategy, so it works for both your brand and your audience.
How To Ensure Optimal Visual Experiences Across Devices
August 22, 2022
Buddy Scalera
Maximizing your content resources by adopting the COPE method – create once, publish everywhere – is a smart decision. Even smarter? COPE-M. It’s critical to ensure a great visual experience on every device.
4 Metrics Not To Be Missed in Your Next Content Audit
July 27, 2022
Claire Brain
Think beyond traffic when evaluating your site’s content. Here are four metrics that you should consider adding to your content audits.
Time for a Content Reboot? Here’s How To Tell [Rose-Colored Glasses]
July 8, 2022
Robert Rose
A great content strategy should shape and change what you’ve said in the past – and what you’ll say in the future. Robert Rose explains how to reboot your strategy (with a little help from your fans).
How To Create a Powerful Headline in 7 Simple Steps
June 21, 2022
Ann Gynn
Effective headlines are essential for the success of any article but creating them can be tricky. They must be powerful, concise, and work for your audience. This seven-point plan can help you do just that.
Put These Call-to-Action Tips on Your Favorites List
June 14, 2022
Jodi Harris
Calls to action can provide a gateway to deeper content exploration and increased conversions. Follow these expert tips to create CTAs that compel your audience to respond.
Take Binary Bias Out of Your Content Conversations
June 2, 2022
Jodi Harris
Transgender and nonbinary consumers often feel ignored in brand content conversations. Here are simple steps to make them feel more welcomed, along with examples from brands leading the way.
5 Steps You Can Take Now To Make Future Content Updates Easier
June 1, 2022
Ann Gynn
If you dread content audits, take preventive measures now. A forward-thinking process will let you quickly find content to update – and may even make updates unnecessary altogether. Ann Gynn explains how.
5 Reasons Why Your Landing Page Conversions Don’t Bump Up When Traffic Jumps
May 31, 2022
Lakshmi Padmanaban
When a jump in traffic to your landing page doesn’t lead to an increase in conversions, it’s time to investigate. Here are five of the most common pitfalls.
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