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Stories By JD Metz

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How Outsourcing Content Production Can Save Your Marketing Budget

Working with outsourced talent adds flexibility and scalability to your content marketing program – and can be more cost-effective than you might think. Here’s what to consider and how to use this approach to your best strategic advantage.
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Amplify B2B Content Visibility, Authority, and ROI With Strategic SEO Integration

While B2B and B2C consumers are fundamentally the same, their buying processes aren’t. Learn how integrating a B2B-specific SEO approach can help you amplify reach, authority, and ROI.
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Get Executive Buy-in for Content Marketing (Even in an Economic Downturn)

Content marketing programs can face big cuts when the chips are down. Here’s how to prove your value to executive stakeholders and preserve your budget.