Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals.

Writing is hard. It’s even harder in content marketing, due to business goals, deadlines, and other pressures. Never fear – help is here. Follow one or more of these seven tricks to make writing easier.

Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content.

We give thanks for great content marketing. Savor these examples from AT&T, Anheuser-Busch, Pepsi, Captain Morgan, and more. They can help your brand do and be better for your audiences.

Millions gather to view your content marketing. It’s the stuff of your professional dreams. And it’s the reality for marketers at Macy’s every U.S. Thanksgiving Day. Here are seven inspiring content marketing lessons from the fun event.

With the right free or low-cost tools, cash-strapped content teams can still make a big marketing splash. Learn how to produce great content with little to no money.

One of the best ways to improve your storytelling is to read great stories. Reading fiction (including plays, novels, and poems) improves empathy, precision, and story structure. Try these suggestions for what to look for as you enjoy your next chapter.

Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples.

Do text-to-image generators spell the end for creative careers? Or will AI images become just another tool in the creative palette? Either way, now’s the time to start figuring out some answers. The hosts of The Creative Show are here to help.

Branded content's ability to deliver immersive, entertaining, and educational stories may make it the best vehicle to bridge the gap between awareness and ongoing affinity. These brands have done just that.

Engaging and persuasive language is a powerful tool for content marketers. By bringing some science into the art of writing, you can better influence your audience and get them to take your preferred actions.

Maximizing your content resources by adopting the COPE method – create once, publish everywhere – is a smart decision. Even smarter? COPE-M. It’s critical to ensure a great visual experience on every device.