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Carmen Collins

Carmen Collins

Carmen Collins is a visionary who built and led social and content teams for brands like Wish, Cisco (where she created the award-winning @WeAreCisco program), and more. Currently, she is the head of social marketing at Intuit QuickBooks.Carmen’s accolades include being named one of the Top Women in Communications, Top Women in PR, and 4X Social Media Professional of the Year.

Stories By Carmen Collins

Depiction of the marketing funnel shows there's more to know beyond the traditional approach.

Revamp the Marketing Funnel? It’s Past Time To Add Empathy

July 26, 2023
Carmen Collins
The days of the basic marketing funnel are over. Adding an overlay of empathy lets you walk with your prospects on their never-quite-linear journey. And that’s when you’ll start seeing real, long-term relationships.